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Posts about Matt Green

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  1. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    ChannelsIntegrated marketingIntegrated marketing

    Survey Results: Transmedia and multiscreen marketing

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  2. Benchmark on splitting strategic media planning from buying
    Benchmark
    Agencies & partnersAgency rostersAgency managementMarketing procurementMarketing structureMarketing organisationMarketing procurement

    Benchmark on splitting strategic media planning from buying

    Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…

    Read more about "Benchmark on splitting strategic media planning from buying"
  3. Survey on media management in the US
    Benchmark
    Agencies & partnersAgency rostersMarketing structureMarketing organisation

    Survey on media management in the US

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

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  4. Benchmark on creative and digital agency rates 2015
    Benchmark
    Agencies & partnersAgency remunerationMarketing procurementMarketing procurement

    Benchmark on creative and digital agency rates 2015

    Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

    Read more about "Benchmark on creative and digital agency rates 2015"
  5. Guide to Programmatic Media (2014)
    Guides & templates
    Programmatic & ad techAgencies & partnersTrends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  6. Guidelines on client-agency relations and best practice in the pitch process (2013)
    Guides & templates
    Agencies & partnersAgency evaluation

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"
  7. WFA Media Charter (2008)
    Guides & templatesReport
    Ad fraudAudience measurementChannels

    WFA Media Charter (2008)

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"