Posts about Matt Green

Related content

1. 
   Video
   SustainabilityMedia transformation

   Spotlight: Managing CO2 emissions in media

   Open to WFA members only

   Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…

   Read more about "Spotlight: Managing CO2 emissions in media"
2. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - June 2025 meeting

   Read more about "Halo CMM Community Townhall Meeting"
3. 
   Video

   Data integrity: the new currency for responsible media?

   Open to WFA members only

   As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

   Read more about "Data integrity: the new currency for responsible media?"
4. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

   Open to WFA members only

   Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

   Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
5. 
   News
   Channels

   Media price inflation trending towards long-term averages

   Open to WFA members only

   The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

   Read more about "Media price inflation trending towards long-term averages"
6. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - April meeting

   Read more about "Halo CMM Community Townhall Meeting"
7. 
   Expert opinion
   Marketing effectiveness

   The building blocks of effectiveness

   Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

   Read more about "The building blocks of effectiveness"
8. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement - February Meeting

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   Cross-media measurementHalo

   Cross-media measurement is an advertisers’ North Star

   Open to WFA members only

   Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

   Read more about "Cross-media measurement is an advertisers’ North Star"
10. 
    Event reports

    Media Forum Meeting Overview, New York, December 2024

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum…

    Read more about "Media Forum Meeting Overview, New York, December 2024"
11. 
    Video
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement - December 2024 meeting

    Read more about "Halo CMM Community Townhall Meeting"
12. 
    Benchmark
    Media transformation

    Ad spend growth to slow in 2025

    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

    Read more about "Ad spend growth to slow in 2025"