Posts about Sustainability

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1. 
   Report
   Advertising & policySustainability

   European Commission plans to tackle green claims in advertising

   An overview of WFA’s outreach on the European Commission’s green claims initiative.

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2. 
   Expert opinion
   Sustainability

   Can marketing help drive a more sustainable future for our planet?

   Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a…

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3. 
   News
   Brand purposeSustainability

   UK ad industry launches initiative to tackle climate emergency

   Ad Net Zero aims to achieve net-zero emissions by 2030

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4. 
   Report
   Advertising & policySustainability

   EU Consultation on consumer policy: WFA responses and key messages

   This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New…

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5. 
   Expert opinion
   Marketing procurementInclusive marketingSustainabilityMarketing procurement

   Sustainability and procurement

   Marketing procurement leaders can help their colleagues deliver on sustainability goals and boost their standing as strategic…

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6. 
   News
   Brand purposeSustainability

   UK ad industry launches initiative to eliminate negative environmental impact of production

   AdGreen is initiated by the Advertising Association’s Climate Action Working Group in partnership with ISBA and IPA

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7. 
   Event reports
   Marketing procurementSustainabilityMarketing procurement

   Sourcing Forum meeting overview (September 2020)

   Overview of the Sourcing Forum held remotely on September 4, 2020.

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8. 
   Benchmark
   Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

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9. 
   News
   Advertising & policyInclusive marketingSustainability

   French update programme to make marketing FAIReR

   Union des marques and FAIRe signatories strengthen commitments to responsible marketing

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