Related content
-
Advertising & policySustainabilityA marketer in Glasgow
Read more about "A marketer in Glasgow"WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
-
Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operationsCMO Forum meeting overview (November 2021)
Read more about "CMO Forum meeting overview (November 2021)"Overview of the CMO Forum held remotely on November 16, 2021.
-
CreativitySustainabilityRetail media & ecommerceCMO ForumThe butterfly effect of global marketing transformation
Read more about "The butterfly effect of global marketing transformation"The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
-
Advertising & policyDigital policySustainabilityWebinar | Economist Impact presents The World Ahead: 2022
Read more about "Webinar | Economist Impact presents The World Ahead: 2022"The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…
-
Advertising & policyDigital policySustainabilityPAG Meeting Overview (September 2021)
Read more about "PAG Meeting Overview (September 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.
-
Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategyPlanet Pledge Leaders' Forum: Poll results
Read more about "Planet Pledge Leaders' Forum: Poll results"This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
-
Advertising & policySustainabilityWFA whitepaper on environmental claims and greenwashing
Read more about "WFA whitepaper on environmental claims and greenwashing"An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…
-
SustainabilityHow collaboration between marketing and sustainability can be a force for good
Read more about "How collaboration between marketing and sustainability can be a force for good"Collaboration across various functions is critical for success and sustainability is no different, says Preeti Srivastav, Group…
-
Advertising & policySustainabilityBenchmark: Sustainability & Marketing Consultants
Read more about "Benchmark: Sustainability & Marketing Consultants"WFA member benchmark on recommended sustainability and marketing consultants.
-
Advertising & policySustainabilityPlanet Pledge Leaders' Forum - Meeting Overview
Read more about "Planet Pledge Leaders' Forum - Meeting Overview"An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
-
SustainabilityWalking the talk on climate change
Read more about "Walking the talk on climate change"Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…
-
Advertising & policyDigital policySustainabilityPAG Meeting Overview (June 2021)
Read more about "PAG Meeting Overview (June 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.