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Advertising & policySustainability
Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Advertising & policySustainability
How seriously is the industry taking sustainability?
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations
CMO Forum meeting overview (April 2022)
Overview of the CMO Forum held remotely on April 6, 2022.
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Advertising & policyCross-media measurementGlobal Marketer WeekSustainability
National industry associations from 29 countries gather in Athens
WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable…
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Sustainability
WFA issues guidance for brands on making credible environmental claims
New research indicates that 64% of Planet Pledge signatories now have ethical…
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Advertising & policySustainability
Global Guidance on Environmental Claims 2022
First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…
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Inclusive marketingSustainabilityMarketing capabilities
Using media to drive positive impact
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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Sustainability
Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge
Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.
National…
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Sustainability
100 days on from COP26
Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…
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Brand purposeBrand reputationSustainabilityCMO Forum
Spotlight: Sustainable storytelling - what are you scared of?
There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…
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Brand purposeBrand reputationSustainabilityMarketing operations
Mondelēz and Sanofi join Planet Pledge
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
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Advertising & policyDigital policySustainability
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.