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SustainabilityMedia transformation
Spotlight: Managing CO2 emissions in media
Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media…
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Sustainability
WFA revamps its approach to Sustainable Marketing
WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA…
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Sustainability
Spotlight: Sustainable Marketing 2030 - Creativity into Action
Learn more about the role of creativity in sustainable transformation from WFA and Kantar.
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Sustainability
Sustainability into Action
New series of WFA playbooks on sustainable marketing from WFA and Kantar offers marketers guidance on how to put theory into…
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Sustainability
How creativity can drive sustainable action
In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
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CreativitySustainabilityAI
WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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Brand purposeBrand reputationMarketing structureSustainability
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Advertising & policySustainability
Benchmark: Sustainable communication, advertising production and advertising behaviours
WFA member benchmark covering three topics relating to sustainability: communicating sustainability credentials on pack or at point…
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Sustainability
GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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Sustainability
WFA’s Planet Pledge welcomes seven more multinationals
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
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Sustainability
What marketers need from COP28
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
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Sustainability
Happily Ever After? Promoting Climate Storytelling at COP28
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…