Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. CMO Forum meeting overview (November 2021)
    Event reports
    Advertising & policyMarketing structureInclusive marketingSustainabilityCMO ForumMarketing operations

    CMO Forum meeting overview (November 2021)

    WFA

    Overview of the CMO Forum held remotely on November 16, 2021.

    Read more about "CMO Forum meeting overview (November 2021)"
  2. Webinar: IFBA’s Enhanced Responsible Marketing Policy
    Video
    Advertising & policy

    Webinar: IFBA’s Enhanced Responsible Marketing Policy

    WFA

    In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children of products high in fat, sugar and salt. Join our webinar to understand the background to this voluntary global initiative and find out what compliance means in practice.

    Read more about "Webinar: IFBA’s Enhanced Responsible Marketing Policy"
  3. WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah

    WFA

    WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.

    Read more about "WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah"
  4. WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationDigital media transformation

    WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman

    WFA

    WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.

    Read more about "WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman"
  5. It's time to regulate the digital ad market
    Expert opinion
    Advertising & policyDigital policyData governancePrivacy & tech

    It's time to regulate the digital ad market

    Stephan Loerke

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

    Read more about "It's time to regulate the digital ad market"
  6. Case study| Cadbury Celebrations: #MyFirstRakhi
    Case studies
    Advertising & policyInclusive marketing

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Contagious I/O

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This article was originally published in Contagious I/O on 20 August 2021

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  7. Insight & Strategy | Chanel 4: Super. Human.
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy | Chanel 4: Super. Human.

    Contagious I/O

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics coverage

    This article was originally published in Contagious I/O on 3 September 2021

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  8. Press releasesBenchmark
    Advertising & policyInclusive marketing

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    WFA

    Most common forms of discrimination globally were reported on the basis of age and family status

    Women and ethnic minorities in the marketing industry report poorer lived experiences than men and ethnic majorities

    But marketing still outperforms many other industries globally on DEI

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  9. DSA/DMA Task Force Meeting Overview (October 2021)
    Event reports
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    WFA

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  10. Webinar | Economist Impact presents The World Ahead: 2022
    Video
    Advertising & policyDigital policySustainability

    Webinar | Economist Impact presents The World Ahead: 2022

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  11. Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Case studies
    Advertising & policyInclusive marketing

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    Contagious I/O

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally published in Contagious I/O on 4 October 2021

    Read more about "Insight & Strategy: Naming the Invisible by Digital Birth Registration"
  12. Case study | Banco Pichicha: The Unseen Players
    Case studies
    Advertising & policyInclusive marketing

    Case study | Banco Pichicha: The Unseen Players

    Contagious I/O

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’ players

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  13. Case study | Degree: Trainers For Hire
    Case studies
    Advertising & policyInclusive marketing

    Case study | Degree: Trainers For Hire

    Contagious I/O

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally published in Contagious I/O on 23 September 2021

    Read more about "Case study | Degree: Trainers For Hire"
  14. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  15. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  16. Planet Pledge Leaders' Forum: Poll results
    Benchmark
    Advertising & policyMarketing strategySustainabilityMarketing organisationMarketing strategy

    Planet Pledge Leaders' Forum: Poll results

    WFA

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies responded. 14 were already signatories. 

    Read more about "Planet Pledge Leaders' Forum: Poll results"
  17. RAC Programme Meeting Overview (September 2021)
    Event reports
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    WFA

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"
  18. Is it an advantage to be a woman in marketing?
    Expert opinion
    Advertising & policyInclusive marketing

    Is it an advantage to be a woman in marketing?

    Arwa Mahdawi

    Absolutely—but not in the way some people seem to think, says Guardian columnist and brand strategist, Arwa Mahdawi

    Read more about "Is it an advantage to be a woman in marketing?"
  19. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  20. WFA whitepaper on environmental claims and greenwashing
    Report
    Advertising & policySustainability

    WFA whitepaper on environmental claims and greenwashing

    WFA

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and greenwashing.

    Read more about "WFA whitepaper on environmental claims and greenwashing"
  21. Benchmark: Sustainability & Marketing Consultants
    Benchmark
    Advertising & policySustainability

    Benchmark: Sustainability & Marketing Consultants

    WFA

    WFA member benchmark on recommended sustainability and marketing consultants.

    Read more about "Benchmark: Sustainability & Marketing Consultants"