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Trends & forecastsAd Blocking - the great disruptor
Read more about "Ad Blocking - the great disruptor" -
Marketing structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Media & analyticsMarketing structureBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
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Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategyBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Agency managementMarketing procurementCMO ForumMarketing procurementRecommended global PR agencies
Read more about "Recommended global PR agencies"Benchmark on recommended global PR agencies.
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Unilever's Porter to lead WFA's China MEDIAFORUM
Read more about "Unilever's Porter to lead WFA's China MEDIAFORUM"WFA Press Release
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Responsible practices in online behavioural advertising infographic
Read more about "Responsible practices in online behavioural advertising infographic" -
Ad techSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on App Developers in Asia
Read more about "Benchmark on App Developers in Asia"WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in Asia.
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Are we witnessing a new dawn for public affairs?
Read more about "Are we witnessing a new dawn for public affairs?"
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Marketing structureCMO ForumMarketing organisationBenchmark on C-suite roles and responsibilities
Read more about "Benchmark on C-suite roles and responsibilities"This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key responsibilities they include.
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Marketing procurementMarketing procurementWebinar: Marketing Procurement Business Intelligence
Read more about "Webinar: Marketing Procurement Business Intelligence"Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic sourcing decisions
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Marketing strategyMarketing strategyThe path to digital transformation
Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green explains how to kick start company-wide change.Read more about "The path to digital transformation" -
Data protection regulation position paper
Read more about "Data protection regulation position paper" -
Agency managementCMO ForumBenchmark on Pitch fees in South Africa
Read more about "Benchmark on Pitch fees in South Africa"Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising of South Africa (ACA SA) that, when reviewing their agencies, clients must pay pitch fees.
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Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM
Read more about "Intel's Jamshed Wadia made chair of WFA APAC DIGITALFORUM"WFA Press Release
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CMO FORUM Meeting Overview Cannes June 2015
Read more about "CMO FORUM Meeting Overview Cannes June 2015" -
Webinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
