WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

Embracing the potential of data whilst securing sustainable flows for the future remains one of the biggest challenges facing the marketing industry, particularly at a time when societal concerns relating to privacy continue to be higher than we would wish. In this document we take a deeper look into a creating a strong value exchange for consumers. 

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A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.

 New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

Benchmark on working with digital asset management suppliers and software providers who implement workflow management.