Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark on retargeting investment & approach
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Benchmark on retargeting investment & approach

    WFA

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  2. Benchmark on media budget setting
    Benchmark
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Benchmark on media budget setting

    WFA

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

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  3. Survey on ROMI - Your approach & measurement
    Benchmark
    Media & analytics

    Survey on ROMI - Your approach & measurement

    WFA

    Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved. 

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  4. Benchmark on supporting ecommerce with digital marketing
    Benchmark
    Marketing technologyMarketing technologyMedia transformation

    Benchmark on supporting ecommerce with digital marketing

    WFA

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

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  5. Survey on digital media auditing
    Benchmark
    Digital media transformation

    Survey on digital media auditing

    WFA

    Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being delivered by these companies

    Read more about "Survey on digital media auditing"
  6. Survey Results: Transmedia and multiscreen marketing
    Benchmark
    CMO Forum

    Survey Results: Transmedia and multiscreen marketing

    WFA, MillwardBrown

    Contains results from an online survey amongst members of WFA’s IMC and Media Forums.

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  7. Survey on media management in the US
    Benchmark
    Marketing structureMarketing organisation

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media auditing and typical client-side resource levels.

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  8. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

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