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Advertising & policyCannes LionsInclusive marketingWFA talks Better Marketing: Gender and diversity
Read more about "WFA talks Better Marketing: Gender and diversity"At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo), Antonio Lucio (former HP), Keith Weed (Unilever), Jane Wakely (Mars), Raja Rajamannar (Mastercard)
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Marketing structureCannes LionsWFA talks Better Marketing: The CMO agenda
Read more about "WFA talks Better Marketing: The CMO agenda"At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de Vries (Nissan), Jane Wakely (Mars), Raja Rajamannar (Mastercard), Keith Weed (Unilever), Marc Mathieu (Samsung)
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Influencer marketingMarketing procurementMarketing procurementWebinar: A strategic global sourcing approach to influencer content production
Read more about "Webinar: A strategic global sourcing approach to influencer content production"As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more saturated, brands are looking for strategic solutions to manage their efforts.
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Advertising & policyDigital policyGDPR
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
Read more about "Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?"In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on results from a new WFA member survey.
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Webinar: Independent media advisors
Read more about "Webinar: Independent media advisors"Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a changing space, as WFA identified in the recent report ‘Independent Media Advisors’. In this webinar Matt Green, WFA’s lead for media & digital, will examine the major trends identified in the report while focusing on some practical steps brands can consider when considering working with an advisor.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Read more about "Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Read more about "Global Marketer of the Year: Keith Weed on making a difference"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Read more about "Global Marketer of the Year: Keith Weed on agency partners"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Read more about "Global Marketer of the Year: Keith Weed on the marketing organisation"Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS, after receiving the first-ever WFA Global Marketer of the Year award.
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Advertising & policyDigital policy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
Read more about "Webinar: ePrivacy - what is it and what does it mean for brands? (2018)"In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Webinar: Future of Programmatic Media
Read more about "Webinar: Future of Programmatic Media"Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and beyond. This webinar will look at topline findings, plus hear how Mike Shaw, VP, EMEA at dataxu sees programmatic unfolding in the near, medium, and longer term.
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Webinar: Total view attribution
Read more about "Webinar: Total view attribution"This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to provide the correct overall scaling of different media channels whilst providing the necessary detail of digital media performance that digital marketers crave.
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Webinar: Reducing fraud in programmatic with ads.txt
Read more about "Webinar: Reducing fraud in programmatic with ads.txt"Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Webinar: Agency evaluations
Read more about "Webinar: Agency evaluations"In this webinar, Richard Benyon, CEO of Decideware, will share results from the latest WFA survey on trends in managing and evaluating agency performance, looking at the common metrics, the ways they relate back to remuneration and how to foster fruitful and collaborative partnerships.
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Advertising & policyDigital policy
Webinar: Better Ads Standards, the industry response to adblocking
Read more about "Webinar: Better Ads Standards, the industry response to adblocking"In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.
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Webinar: Keeping the brand tracking love alive
Read more about "Webinar: Keeping the brand tracking love alive"Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their clients
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Webinar: Seeing through the Financial Fog
Read more about "Webinar: Seeing through the Financial Fog"In this webinar, Bill Bruno, CEO North America at Ebiquity, will reveal results from a programmatic study involving the ANA (US), the ACA (Canada), Ebiquity and AD/FIN.
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Marketing strategyMarketing strategy
Webinar: Turning uncertainty to advantage
Read more about "Webinar: Turning uncertainty to advantage"Webinar in partnership with Flamingo & DDB on how brands can win against a backdrop of major political and social change
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Cross-media measurement
Webinar: Cross Device Measurement
Read more about "Webinar: Cross Device Measurement"Webinar with DataXu. Cross-device. Multi-screen. Cross channel. These are the latest buzz words you’re likely hearing in the industry, day after day. For many marketers, linking consumers and devices is the next step in making marketing more effective, and brands around the world are tapping the latest strategies and technologies to make this happen today.
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Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?
Read more about "Webinar: Programmatic 2.0 – how are clients improving control & transparency in the programmatic space?"WFA's Matt Green will walk through the major findings from WFA’s recent report on programmatic.
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Agency management
Webinar: Accelerating your startup programme
Read more about "Webinar: Accelerating your startup programme"In this webinar, WFA will share the results from a recent study into how big brands are developing their start-up collaboration.
