WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.

WFA member benchmark on the key skills insights leaders are focusing on

From Insights to Foresights

Learn how GenAI is being rolled out in marketing across the globe.

This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight Forum

This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight Forum

Meeting overview from WFA’s Insight Forum meeting on 15 May 2023, which took place remotely.

Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.

Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential prerequisite for sustainable growth.