Benchmark: Consumer segmentation partners in APAC

A WFA member requested recommendations from peers from the Insight Forum on agencies or partners that run segmentation services in APAC. 10 members contributed with:

1. Recommended partners for running a market segmentation (including segment size, segment value, segment % share) in one or more of the following markets: Cambodia, China (including a Greater Bay Area-specific segmentation) Hong Kong, Indonesia, Japan, Malaysia, Myanmar, Philippines, Singapore, Vietnam
2. Other advice for running segmentation in APAC.

WFA members can download the report below.