Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

WFA member benchmark on recommended social media agencies in South-East Europe.

WFA research shows that teams are looking at creative and production as well as media in their bid to identify savings for 2024. Many company target setters fail to understand marketing, increasing barriers between procurement, marketing and the rest of the organisation.

WFA member benchmark on recommended PR agencies

WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

WFA member benchmark on recommended POSM production services across Europe

Global economic instability including fluctuating inflation and currency rates has prompted WFA members to question the impact this will have on their Creative Production processes and what actions can be taken to future-proof creative and production eco-systems.