Benchmark: recommended sponsorship activation partners

Benchmark: recommended sponsorship activation partners

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WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.

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  • Author:WFA

    WFA

Benchmark
29 January 2024

In this report, WFA members were asked to share recommended partners in the sponsorship activation space.

9 WFA members took part, representing 8 multinational organisations.

WFA members can download the report below.

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Tags: Marketing procurementGamingBenchmarkSourcing ForumAgencies & partnersAgency evaluationMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
29 January 2024

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