Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).

Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of ‘integration’.

If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.

The first meeting of the WFA Media Community in 2024.

Please note that GARM was discontinued on August 8. See more here.

21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.

An in-depth overview of recent privacy developments in India impacting brand advertisers.

In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).

Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022

Meeting overview and agenda from the Media Forum on the 8th of June 2023.

This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.