WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability

WFA’s Media Forum provides peers the opportunity to come together to discuss common industry challenges and progress the industry to the goals set out in the WFA Media Charter, in a ‘no stone unturned’ format under the Chatham House Rule. 

• The WFA Media Forum Chair Isabel Massey, from Diageo shared some of the work. Diageo have completed to widen the accessibility of creatives.
• Phil Smith from ISBA widened this topic to discuss the Accessibility Alliance.
• Mathias Chailou shared the groundbreaking work on sustainability from L'Oreal.
• Craig Fryer, from Reckitt provided details on sustainability within the GARM program.