Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Benchmark an Introduction to sourcing Ad Production
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners, and understanding decoupling.

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  2. Benchmark an Introduction to sourcing Consumer Insights
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  3. Survey results on calculating programmatic savings
    Benchmark
    Ad techMarketing procurementMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and different trading models.

    Read more about "Survey results on calculating programmatic savings"
  4. Survey into global media pitching and use of consultants
    Benchmark
    Marketing procurementMarketing procurement

    Survey into global media pitching and use of consultants

    WFA

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus how consultancies were used to support brands in the pitch process and the value they provide.

    Read more about "Survey into global media pitching and use of consultants"
  5. Survey results on Managing insight supplier communities
    Benchmark
    Media & analyticsMarketing procurementMarketing organisationMarketing procurement

    Survey results on Managing insight supplier communities

    WFA

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency rosters.

    Read more about "Survey results on Managing insight supplier communities"
  6. Benchmark on innnovation partner and business disruptor suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with innovation / business disruptor: brand marketing and beyond to product design etc.

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  7. Benchmark on Customer journey and innovation suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer journey and innovation : both in-store and online.

    Read more about "Benchmark on Customer journey and innovation suppliers"
  8. Benchmark on the digital video vendors used by members
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  9. WFA breaks down walls between Insights and Media
    Expert opinion
    Marketing structureMarketing capabilitiesMarketing operations

    WFA breaks down walls between Insights and Media

    WFA

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  10. Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Benchmark
    Agency managementMarketing procurementMarketing organisationMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    WFA

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and pros/cons by supplier type.

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  11. Survey results on Marketing in ASEAN
    Benchmark
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    WFA

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated, anonymous, responses from 101 client-side marketers in ASEAN.

    Read more about "Survey results on Marketing in ASEAN"
  12. Survey Results on Sourcing ad production
    Benchmark
    Marketing procurementMarketing procurement

    Survey Results on Sourcing ad production

    WFA, APR

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"
  13. Survey results on Best practice in media agency contract management
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Survey results on Best practice in media agency contract management

    WFA

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated internally, and how contract compliance is monitored and transparency maintained

    Read more about "Survey results on Best practice in media agency contract management"
  14. Benchmark on digital marketing training methods
    Benchmark
    Marketing structureMarketing capabilities

    Benchmark on digital marketing training methods

    WFA

    WFA benchmark conducted for a member looking for digital marketing training methods.

    Read more about "Benchmark on digital marketing training methods"
  15. Benchmark on Decentralised Media Agency Recommendations
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  16. Survey results on Sponsorship investment 2015
    Benchmark
    Marketing procurementMarketing procurement

    Survey results on Sponsorship investment 2015

    WFA

     WFA survey covering sponsorship investment levels in 2016, license vs. activation costs and vendor roles & responsibilities.

    Read more about "Survey results on Sponsorship investment 2015"
  17. Survey on Media Procurement Excellence
    Benchmark
    Marketing procurementMarketing procurement

    Survey on Media Procurement Excellence

    WFA, ID COMMS

    Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

    Read more about "Survey on Media Procurement Excellence"
  18. Benchmark on Recommended agency fee negotiators in Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark on Recommended agency fee negotiators in Asia

    WFA

    WFA benchmark conducted for a member looking for recommendations on suppliers for agency fee negotiations in APAC.

    Read more about "Benchmark on Recommended agency fee negotiators in Asia"
  19. Benchmark on Media rebates & agency remuneration China
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark on Media rebates & agency remuneration China

    WFA

    A benchmark examining average media rebate levels and agency remuneration levels among clients in China.

    Read more about "Benchmark on Media rebates & agency remuneration China"
  20. Benchmark on Recommended search agencies in LATAM
    Benchmark
    Agency managementCMO Forum

    Benchmark on Recommended search agencies in LATAM

    WFA

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  21. Survey on digital agency management
    Benchmark
    Marketing procurementMarketing procurement

    Survey on digital agency management

    WFA

    Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology partners.

    Read more about "Survey on digital agency management"