The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

 New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.

Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative agency and buying with a separate (media) agency. 

Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

Benchmark on working with digital asset management suppliers and software providers who implement workflow management.