Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Advertising & policyAgency managementIn-housingMarketing structureDigital media transformationThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Ad techMarketing technologyDigital media transformationMarketing technologyAPAC Programmatic Maturity Report 2018
Read more about "APAC Programmatic Maturity Report 2018"WFA member report. For additional details, please log in.
-
Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformationMedia Transformation Case Study: Deutsche Telekom
Read more about "Media Transformation Case Study: Deutsche Telekom"This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.
-
Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyBenchmark: Programmatic Practice & Proficiency in APAC
Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency
-
Marketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technologyWFA study ranks countries by programmatic maturity
Read more about "WFA study ranks countries by programmatic maturity"Advertisers need to tailor approach according to market development
-
Advertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
Read more about "Survey on the Future of Programmatic Media"WFA member survey. For additional details, please log in.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformationAre you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re one of them. Since the regulation came into force in 2018, anyone marketing to people within the EU needs to be fully GDPR compliant. This means making major changes to how you capture and process consumer data and how your consumers interact with your brand online through your website or your app.
Ignore GDPR and you run the risk of heavy fines and damage to your reputation. But you don’t need to face this alone. At WFA we’re working hard to give members the advice they need.
-
Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
Read more about "Benchmark on Ad pre-testing"WFA member benchmark. For additional details, please log in.
-
Trends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
Read more about "Survey on Global Ad Viewability & Ad Fraud levels"WFA member benchmark. For additional details, please log in.
-
Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.
-
Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy10 steps to close the gap between digital consumers and businesses
Read more about "10 steps to close the gap between digital consumers and businesses" -
Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformationFive step process to Data Driven Marketing (2017)
Read more about "Five step process to Data Driven Marketing (2017)" -
CMO ForumDigital media transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
-
Marketing technologyCMO ForumDigital media transformationMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
-
Trends & forecastsAd techMedia & analyticsMarketing strategyDigital media transformationMarketing strategy
Survey results on Programmatic & trading desks
Read more about "Survey results on Programmatic & trading desks"WFA member survey. For additional details, please log in.
-
Digital media transformation“Gotta catch ‘em all!” 5 digital trends at dmexco 2016
Read more about "“Gotta catch ‘em all!” 5 digital trends at dmexco 2016"dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
-
Agency managementMarketing strategyDigital media transformationMarketing strategyReport on global media transformation
Read more about "Report on global media transformation"Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are for the future and what do we need from our agency (and other ecosystem) partners? Find out below.
-
Marketing effectivenessDigital media transformationWebinar: The journey towards customer-centricity
Read more about "Webinar: The journey towards customer-centricity"The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses and their customers. In this webinar, Circus Street co-founder Richard Townsend looks at what it takes to become a more customer-centric organisation, as well as the challenges and opportunities within ‘digital transformation’.
-
Media & analyticsDigital media transformationSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
-
Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
-
Digital media transformationMedia transformationSurvey on digital investment trends and digital agency management
Read more about "Survey on digital investment trends and digital agency management"Survey looking at current and future projected digital marketing investment trends among WFA members.
