Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.

    Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"
  2. WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Expert opinionVideo
    Advertising & policyDigital policyInclusive marketing

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.

    Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"
  3. WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing effectiveness

    WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

    WFA

    WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.

    Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"
  4. Benchmark: Digital Advertising Testing Protocols & Partners
    Benchmark
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    WFA

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to developing/selecting winning content all the way to measuring the impact of the digital campaign. 

    Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
  5. The future of insights and marketing effectiveness
    Report

    The future of insights and marketing effectiveness

    WFA

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

    Read more about "The future of insights and marketing effectiveness"
  6. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  7. 7 partner predictions for 2022
    Expert opinion
    Advertising & policy

    7 partner predictions for 2022

    WFA

    Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead

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  8. 12 predictions for 2022
    Expert opinion
    Advertising & policy

    12 predictions for 2022

    WFA

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

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  9. WFA CEO: “2021 was a watershed year for marketing”
    Expert opinion
    Advertising & policy

    WFA CEO: “2021 was a watershed year for marketing”

    Stephan Loerke

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look back on it as a turning point for our industry on a number of critical issues, says WFA CEO, Stephan Loerke.

    Read more about "WFA CEO: “2021 was a watershed year for marketing”"
  10. Webinar: Benchmarking data safety and risk across the industry
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: Benchmarking data safety and risk across the industry

    WFA

    An analysis and benchmarking of data safety and risk across the industry

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  11. PAG Meeting Overview (November 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (November 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.

    Read more about "PAG Meeting Overview (November 2021)"
  12. Fireside chat: Paying Attention to the Long and Short
    Video
    Marketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    WFA

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for measurement as the backdrop.

    Read more about "Fireside chat: Paying Attention to the Long and Short"
  13. Data Safety in 2021: Benchmark & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety in 2021: Benchmark & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 2930 advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety in 2021: Benchmark & Analysis"
  14. Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
  15. Media Forum Meeting Overview (27th October 2021)
    Event reports
    Marketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"
  16. Insight Forum Overview (October 2021)
    Event reports
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (October 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"
  17. Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  18. Webinar | Economist Impact presents The World Ahead: 2022
    Video
    Advertising & policyDigital policySustainability

    Webinar | Economist Impact presents The World Ahead: 2022

    WFA

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics of the The World Ahead: 2022 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  19. PAG Meeting Overview (September 2021)
    Event reports
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  20. Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Video
    Advertising & policyDigital policyGDPR

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    WFA

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  21. Benchmark: Campaign monitoring best practices
    Benchmark
    Marketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA

    WFA member benchmark on Campaign Monitoring Best Practices

    Read more about "Benchmark: Campaign monitoring best practices"