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Marketing technologyRetail media & ecommerceMarketing technologyMedia Forum APAC (June 2022) eCommerce in South-East Asia
Read more about "Media Forum APAC (June 2022) eCommerce in South-East Asia"Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a particular lens on South East Asia and how brands can better manage and maximise media investment in eCommerce
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Advertising & policyRetail media & ecommerceSpotlight: Social Commerce: Taking the high street to the social feed
Read more about "Spotlight: Social Commerce: Taking the high street to the social feed"How do you take High Street to the Social Feed?
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Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China
Read more about "Spotlight: The Rise of Chinese brands - Why is it important for businesses in and outside of China"Explanations behind the rise of Chinese brands and why it is important to businesses in and outside of China
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GamingSpotlight: Marketing in the Metaverse
Read more about "Spotlight: Marketing in the Metaverse"As the digital and the “real” world increasingly intermingle in people’s everyday lives, brands have a vast new canvas in which to engage with and influence consumers.
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Agency managementChina Media Forum Meeting Overview (Dec 2021)
Read more about "China Media Forum Meeting Overview (Dec 2021)"Overview of the Media Forum held on 2 Dec, 2021.
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Trends & forecastsGamingCMO ForumDigital media transformationSpotlight: Gaming Demystified 2021
Read more about "Spotlight: Gaming Demystified 2021"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
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Marketing procurementMarketing procurementBenchmark: Media spend on agency fees in South East Asia
Read more about "Benchmark: Media spend on agency fees in South East Asia"WFA member survey for Media spend on agency fees in South East Asia markets
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Trends & forecastsGamingCMO ForumDigital media transformationGAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.
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Advertising & policyDigital policyGDPRWebinar | Privacy in China: The new Personal Information Protection Law (PIPL)
Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021
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Data governanceThe Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"A curated list of WFA resources to inform and shape your strategy
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Advertising & policyMarketing structureSustainabilityCMO ForumMarketing operationsSpotlight on marketing and sustainability: bridging the gaps around the world
Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (May 2021)
Read more about "DGX meeting overview (May 2021)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Advertising & policyRAC Programme Meeting Overview (May 2021)
Read more about "RAC Programme Meeting Overview (May 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.
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Media Forum China Meeting Overview (May 2021)
Read more about "Media Forum China Meeting Overview (May 2021)"Overview of the Media Forum held on 20 May, 2021.
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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operationsSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Advertising & policyRAC Programme Meeting Overview (February 2021)
Read more about "RAC Programme Meeting Overview (February 2021)"Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Spotlight: Media Contract Guidance in China
Read more about "Spotlight: Media Contract Guidance in China"This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest in understanding the nuances of contracting within the Chinese marketplace.
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Asia Spotlight: Leadership perspective in 2021
Read more about "Asia Spotlight: Leadership perspective in 2021"WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.
