Posts about Insights

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. DGX meeting overview (September 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  2. The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Case studiesBriefings & position papersMaps & infographicsReport
    Data governance

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    WFA, Ranji David

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  3. Insight Forum Overview (June 2021)
    Event reports
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (June 2021)

    WFA

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  4. DGX meeting overview (May 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  5. Spotlight: Preparing for digital media’s privacy-first future | Episode 1
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 1

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"
  6. WFA global position on advertiser access to data in the digital advertising market
    Report
    Advertising & policyDigital policyAd tech

    WFA global position on advertiser access to data in the digital advertising market

    WFA

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising platforms to share more data with their business users, including advertisers, WFA has developed a position on advertiser access to data in the digital advertising market.

    Read more about "WFA global position on advertiser access to data in the digital advertising market"
  7. Spotlight: Building Your Brand in an eCommerce Environment
    Video
    Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations

    Spotlight: Building Your Brand in an eCommerce Environment

    WFA

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  8. Media Forum Meeting Overview (February 2021)
    VideoEvent reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (February 2021)

    WFA

    Overview of the Media Forum held on 18 February, 2021.

    Read more about "Media Forum Meeting Overview (February 2021)"
  9. EU ePrivacy Regulation: WFA briefing, February 2021
    Briefings & position papers
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2021

    WFA

    WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2021"
  10. DGX meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2021)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.

    Read more about "DGX meeting overview (March 2021)"
  11. ePrivacy task force meeting overview (March 2021)
    Event reports
    Advertising & policyDigital policyGDPR

    ePrivacy task force meeting overview (March 2021)

    WFA

    Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021

    Read more about "ePrivacy task force meeting overview (March 2021)"
  12. WFA report: The future of data-driven marketing
    Report
    Digital policyPrivacy & tech

    WFA report: The future of data-driven marketing

    WFA

    A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

    Read more about "WFA report: The future of data-driven marketing"
  13. Asia Spotlight: Leadership perspective in 2021
    Video

    Asia Spotlight: Leadership perspective in 2021

    WFA

    WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues facing our industry in 2021.

    Read more about "Asia Spotlight: Leadership perspective in 2021"
  14. WFA amendment suggestions on EU ePrivacy Regulation
    Briefings & position papers
    Advertising & policyDigital policy

    WFA amendment suggestions on EU ePrivacy Regulation

    WFA

    These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.

    Read more about "WFA amendment suggestions on EU ePrivacy Regulation"
  15. Spotlight: WFA in 2021
    Marketing procurementMarketing procurement

    Spotlight: WFA in 2021

    WFA

    A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.

    Read more about "Spotlight: WFA in 2021"
  16. Position Paper on EU ePrivacy Regulation
    Briefings & position papers
    Advertising & policyDigital policy

    Position Paper on EU ePrivacy Regulation

    WFA

    This is WFA’s position on the revision of the EU ePrivacy Directive.

    Read more about "Position Paper on EU ePrivacy Regulation"
  17. DGX meeting overview (December 2020)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2020)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 1 December, 2020

    Read more about "DGX meeting overview (December 2020)"
  18. The end of the cookie
    Expert opinion

    The end of the cookie

    Matt Green

    Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.

    Read more about "The end of the cookie"
  19. DGX meeting with Facebook, 16 November 2020
    Event reports
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting with Facebook, 16 November 2020

    WFA

    In this session, WFA members discussed GDPR compliance with Facebook.

    Read more about "DGX meeting with Facebook, 16 November 2020"
  20. Media Forum Meeting Overview (November & December 2020)
    Event reports
    Marketing technologyMarketing technology

    Media Forum Meeting Overview (November & December 2020)

    WFA

    Overview of the Media Forum held on 19 November and 3 December 2020

    Read more about "Media Forum Meeting Overview (November & December 2020)"
  21. Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?
    Video
    Advertising & policyDigital policyPrivacy & tech

    Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?

    WFA

    Esta sesión abordará algunas de las últimas leyes y mejores prácticas con respecto al uso de datos, presentando las últimas novedades a nivel mundial con especial énfasis en la nueva ley brasileña de protección de datos

    Read more about "Webinar: El uso de datos y la publicidad: ¿qué depara el futuro para las marcas?"