Posts about Media Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Spotlight: Navigating global media demand and pricing trends – July 2022
    Video
    Marketing capabilities

    Spotlight: Navigating global media demand and pricing trends – July 2022

    WFA

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2022 (and beyond to 2023).

    Read more about "Spotlight: Navigating global media demand and pricing trends – July 2022"
  2. Benchmark: Media agency first party data liability caps
    Benchmark
    Agency management

    Benchmark: Media agency first party data liability caps

    WFA

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

    Read more about "Benchmark: Media agency first party data liability caps"
  3. Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    Benchmark
    Marketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    WFA

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage of the purchase funnel for fast moving CPGs.

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  4. Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)
    CreativityMarketing technologyGamingDigital media transformationMarketing technology

    Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on Media in the Metaverse – 18th May 2022

    Read more about "Media Forum Meeting Overview – Media in the Metaverse (18th May 2022)"
  5. Spotlight: Counting the (Carbon) Cost
    Video
    Brand purpose

    Spotlight: Counting the (Carbon) Cost

    WFA

    With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the environmental impact of their operations is now more important than ever.

    Read more about "Spotlight: Counting the (Carbon) Cost"
  6. Spotlight: Tackling Responsible Media
    Video
    Brand purpose

    Spotlight: Tackling Responsible Media

    WFA

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are becoming more prevalent on the client-side.

    Read more about "Spotlight: Tackling Responsible Media"
  7. Global eCommerce and Marketing - Delivering a Successful Strategy
    Report
    Retail media & ecommerce

    Global eCommerce and Marketing - Delivering a Successful Strategy

    WFA

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
  8. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  9. Spotlight: A Brand's Guide to Retail Media
    Video
    Retail media & ecommerce

    Spotlight: A Brand's Guide to Retail Media

    WFA

    Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the most talked about emerging areas within the global media landscape.

    Read more about "Spotlight: A Brand's Guide to Retail Media"
  10. Benchmark: Media indemnities
    Benchmark
    Agency management

    Benchmark: Media indemnities

    WFA

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.

    Read more about "Benchmark: Media indemnities"
  11. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  12. Media Forum Meeting Overview (12th May 2021)

    Media Forum Meeting Overview (12th May 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  13. Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Video

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    WFA

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  14. Benchmark: Media Agency Fee Risk & Reward Models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  15. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

    Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
  16. Media Forum Meeting Overview (24th February 2022)
    Advertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  17. Survey: Ukrainian Response
    Benchmark
    Advertising & policyMarketing structure

    Survey: Ukrainian Response

    WFA

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

    Read more about "Survey: Ukrainian Response"
  18. Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Video

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  19. Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
    Video

    Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

    WFA

    In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2022 and beyond

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"
  20. Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
    Video

    Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

    WFA

    The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.

    Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"
  21. Media Forum Meeting Overview (19th January 2022)
    BenchmarkEvent reportsCase studies

    Media Forum Meeting Overview (19th January 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"