This WFA report, written in partnership with Flock Associates – The Marketing Transformation Company, explores how clients, in a marketing procurement role, rely on tech & tools to deliver their goals.

eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability leader, what should you do first?

R3 study reveals how marketers and agencies can best frame diversity and inclusion in a Southeast Asian context.

Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape. 

An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

Advertising can be a force for good that promotes change towards a more diverse and inclusive world. To help marketeers in this effort, UNICEF presented their "Promoting diversity and inclusion in advertising" playbook.

Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19, during which many people turned to gaming while stuck at home.

An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.