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Marketing effectivenessMarketing strategyMarketing strategyMedia Outlook in the COVID-19 Crisis
Read more about "Media Outlook in the COVID-19 Crisis"Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.
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Advertising & policyDigital policyData governanceWFA launches world’s first guide on data ethics for brands
Read more about "WFA launches world’s first guide on data ethics for brands"Designed to help advertisers ensure data practices respect consumer interests
Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years
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Trends & forecastsMarketing capabilitiesMarketing operationsWebinar: In search of the unicorn marketer
Read more about "Webinar: In search of the unicorn marketer"We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"Marketers expanding remit to include sustainability and data ethics in the next five years
Marketers say interpersonal skills critical to driving effective marketing teams worldwide
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Advertising & policyDigital policyAd techData governancePrivacy & techData Safety Benchmarking & Analysis
Read more about "Data Safety Benchmarking & Analysis"Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.
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Advertising & policyDigital policyData governanceGDPRWFA submission - Report on the application of the GDPR
Read more about "WFA submission - Report on the application of the GDPR"WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Advertising & policyAlcohol Marketing: literature review
Read more about "Alcohol Marketing: literature review"A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours
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Advertising & policyDigital policyGDPREU ePrivacy Regulation: WFA briefing, February 2020
Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.
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Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Marketing procurementMarketing procurementTransparency in global production
Read more about "Transparency in global production"Survey on global content production transparency.
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Influencer marketingCMO ForumWFA Influencer marketing survey
Read more about "WFA Influencer marketing survey"WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.
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Agency managementMarketing strategyMarketing strategyHow a good scope of work program can benefit an organisation
Read more about "How a good scope of work program can benefit an organisation"Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program.
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Agency managementTrue partners
Read more about "True partners"Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.
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Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformationMedia Transformation - Case Study 2: Royal Philips
Read more about "Media Transformation - Case Study 2: Royal Philips"The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.
We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.
This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
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Agency managementMarketing procurementMarketing procurementAchieving greater financial transparency with your agencies
Read more about "Achieving greater financial transparency with your agencies"Transparency has been one of the words most used by advertisers in recent years when talking about their agency relationships. This study, run in partnership with Financial Progression, provides:
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CMO ForumStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many
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Maximising the value of media using the Ebiquity Media Model
Read more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
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Major media pitches in 2019
Read more about "Major media pitches in 2019"These two documents developed by Comvergence provide overviews of the major concluded & ongoing global/multi-country media pitches in 2019.
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Global Agency Group Profiles
Read more about "Global Agency Group Profiles"These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key international clients, major new business results, agencies/sub-units, as well as awards and accolades.
