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Advertising & policyDigital policyGDPRePrivacy task force Meeting Overview (December 2019, Brussels)
Read more about "ePrivacy task force Meeting Overview (December 2019, Brussels)"Meeting materials for WFA members.
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Advertising & policyDigital policyAd techPrivacy & techGDPRWebinar: The future of cookies and digital advertising
Read more about "Webinar: The future of cookies and digital advertising"This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect.
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Advertising & policyDigital policyAd techPAG Meeting Overview (February 2020, Brussels)
Read more about "PAG Meeting Overview (February 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in Brussels.
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Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Media & analyticsMarketing technologyAIMarketing technologyDriving brand value with emotional intelligence in content
Read more about "Driving brand value with emotional intelligence in content"This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Marketing technologyMarketing structureMarketing technologyBenchmark: Customer Data Platforms (CDP)
Read more about "Benchmark: Customer Data Platforms (CDP)"This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Advertising & policyDigital policyAd techData governancePrivacy & techDGX meeting overview (February 2020)
Read more about "DGX meeting overview (February 2020)"Overview of the Digital Governance Exchange (DGX) meeting held on 12 February, 2020 in London.
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Brand purposeMarketing structureDigital media transformationMarketing capabilitiesFour WFA partner predictions for 2020
Read more about "Four WFA partner predictions for 2020"Four of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Advertising & policyDigital policyWebinar: ePrivacy: what is it and what does it mean for advertisers?
Read more about "Webinar: ePrivacy: what is it and what does it mean for advertisers?"In this webinar Catherine Armitage, Director of Digital Policy, WFA, and Pierre Bouygues, EU Public Affairs Manager, L’Oréal, an overview of the latest developments on the ePrivacy Regulation and what this could mean for advertisers in the long term.
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Brand reputationMedia & analyticsMarketing strategyMarketing operationsMarketing strategyCorporate Sustainability Survey Report
Read more about "Corporate Sustainability Survey Report"This WFA member survey covers our member's corporate sustainability practices.
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Advertising & policyDigital policyData governancePrivacy & techDGX Benchmark: Standard Contractual Clauses
Read more about "DGX Benchmark: Standard Contractual Clauses"This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Advertising & policyDigital policyPrivacy & techMarketing structureDGX Benchmark: Increasing data privacy awareness for Marketers
Read more about "DGX Benchmark: Increasing data privacy awareness for Marketers"This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing employees.
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Advertising & policyDigital policyAd techPrivacy & techDGX Benchmark: CCPA and online behavioural advertising
Read more about "DGX Benchmark: CCPA and online behavioural advertising"This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online behavioural advertising.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (December 2019)
Read more about "Sourcing Forum meeting overview (December 2019)"Overview of the Sourcing Forum held on December 4th, 2019 in New York.
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Marketing procurementMarketing technologyMarketing procurementMarketing technologyBenchmark: Buying Channels
Read more about "Benchmark: Buying Channels"This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related processes.
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Advertising & policyTrends & forecastsDigital policyPrivacy & tech
Webinar: California Consumer Privacy Act - insights for advertisers
Read more about "Webinar: California Consumer Privacy Act - insights for advertisers"Hear from Dan Jaffe, Group EVP Government Relations, ANA (US advertiser association) on key elements of the California Consumer Privacy Act (CCPA) and receive insights on what companies need to do to prepare.
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Advertising & policyDigital policyInclusive marketingPAG Meeting Overview (November 2019, Brussels)
Read more about "PAG Meeting Overview (November 2019, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on November 26, 2019 in Brussels.
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Advertising & policyDigital policyPrivacy & techData Ethics Board meeting overview (November 2019)
Read more about "Data Ethics Board meeting overview (November 2019)"Overview of the Data Ethics Board meeting held on December 13th, 2019
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Advertising & policyDigital policyAd techData governancePrivacy & techGDPRDGX meeting overview (November 2019)
Read more about "DGX meeting overview (November 2019)"Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Advertising & policyMedia & analyticsInsight Forum meeting overview (December 2019)
Read more about "Insight Forum meeting overview (December 2019)"Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Advertising & policyDigital policyPrivacy & techGDPRDGX: Google Q&A on privacy and advertising
Read more about "DGX: Google Q&A on privacy and advertising"Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.
