Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world, and how can clients better collaborate with agencies to mitigate risk on their account.

This WFA member benchmark examined the category management of Experiential & Events.

This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their goals.

Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

Overview of the Sourcing Forum held remotely on Dec 2, 2021.

In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our recent joint study on Global Production, specifically deep diving into the models that clients are considering or have actively deployed to effectively manage their content production investments.

WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

Member benchmark on global category management of strategic ‘packaging’ design agency.