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Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    DSA/DMA Task Force Meeting Overview (October 2021)
    Advertising & policyDigital policy

    DSA/DMA Task Force Meeting Overview (October 2021)

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a position on possible regulation on targeted advertising based on personal data.

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  2.    PAG Meeting Overview (September 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  3.    RAC Programme Meeting Overview (September 2021)
    Advertising & policy

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

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  4.    Media Forum Meeting Overview (29th September 2021)

    Media Forum Meeting Overview (29th September 2021)

    Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.

    Read more about "Media Forum Meeting Overview (29th September 2021)"
  5.    DGX meeting overview (September 2021)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (September 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

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  6.    Agency Management Forum Overview (September 2021)
    Agency managementCMO Forum

    Agency Management Forum Overview (September 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 14 September 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (September 2021)"
  7.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityMarketing structureCMO ForumDigital media transformation

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

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  8.    Planet Pledge Leaders' Forum - Meeting Overview
    Advertising & policySustainability

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  9.    Learning from the Sourcing Board
    Marketing procurementMarketing procurement

    Learning from the Sourcing Board

    Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.

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  10.    Innovation at Cannes
    CreativityCannes Lions

    Innovation at Cannes

    Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.

    Read more about "Innovation at Cannes"
  11.    PAG Meeting Overview (June 2021)
    Advertising & policyDigital policySustainability

    PAG Meeting Overview (June 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.

    Read more about "PAG Meeting Overview (June 2021)"
  12.    DSA Task Force Meeting Overview (June 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (June 2021)

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  13.    Insight Forum Overview (June 2021)
    Influencer marketingMarketing strategyMarketing strategy

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

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  14.    DGX meeting overview (May 2021)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (May 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.

    Read more about "DGX meeting overview (May 2021)"
  15.    Capability Forum Overview (June 2021)
    CMO ForumMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

    Read more about "Capability Forum Overview (June 2021)"
  16.    CMO Forum meeting overview (June 2021)
    Agency managementMarketing structureCMO ForumDigital media transformation

    CMO Forum meeting overview (June 2021)

    Overview of the CMO Forum held remotely on June 2, 2021.

    Read more about "CMO Forum meeting overview (June 2021)"
  17.    RAC Programme Meeting Overview (May 2021)
    Advertising & policy

    RAC Programme Meeting Overview (May 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.

    Read more about "RAC Programme Meeting Overview (May 2021)"
  18.    Media Forum China Meeting Overview (May 2021)

    Media Forum China Meeting Overview (May 2021)

    Overview of the Media Forum held on 20 May, 2021.

    Read more about "Media Forum China Meeting Overview (May 2021)"
  19.    Agency Management Forum Overview (May 2021)
    Agency managementCMO Forum

    Agency Management Forum Overview (May 2021)

    Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.

    Read more about "Agency Management Forum Overview (May 2021)"
  20.    PAG Meeting Overview (April 2021)
    Advertising & policyDigital policyInclusive marketingSustainability

    PAG Meeting Overview (April 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.

    Read more about "PAG Meeting Overview (April 2021)"
  21.    DSA Task Force Meeting Overview (April 2021)
    Advertising & policyDigital policy

    DSA Task Force Meeting Overview (April 2021)

    The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (April 2021)"