Posts about Media

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. KPIs to consider when buying on TV in the MEA region
    Benchmark
    CMO Forum

    KPIs to consider when buying on TV in the MEA region

    WFA

    WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).

    Read more about "KPIs to consider when buying on TV in the MEA region"
  2. Media Transformation - Case Study 2: Royal Philips
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation - Case Study 2: Royal Philips

    WFA

    The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership and the shifting partner relationships. Clients in the media space find themselves in radically different roles to the recent past.

    We’re seeing a growing focus on education and company-wide transformation of the client-side media function. The agents of change leading this are typically in global media roles, as is the case in this inspiring media transformation case study written by Sital Banerjee, Global Head of Media & Marketing Performance at Philips.

    This is the second part of a serial of Media Transformation case studies that WFA is publishing, to provide inspiration and education to clients in media and marketing roles.
    Philips Case.jpg

    Read more about "Media Transformation - Case Study 2: Royal Philips"
  3. Steering Media from the Centre
    Expert opinion

    Steering Media from the Centre

    Ebiquity

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

    Read more about "Steering Media from the Centre"
  4. Maximising the value of media using the Ebiquity Media Model
    Report

    Maximising the value of media using the Ebiquity Media Model

    Ebiquity

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

    Read more about "Maximising the value of media using the Ebiquity Media Model"
  5. Global advertisers launch drive to establish cross-media measurement principles
    Press releases
    Advertising & policyCross-media measurement

    Global advertisers launch drive to establish cross-media measurement principles

    WFA

    Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency holding groups

    Two-day meeting during Advertising Week NY identifies next steps for progress

    Read more about "Global advertisers launch drive to establish cross-media measurement principles"
  6. Gaming Demystified: Unlocking brand growth opportunities in video gaming
    Report
    Trends & forecastsGamingCMO ForumDigital media transformation

    Gaming Demystified: Unlocking brand growth opportunities in video gaming

    WFA, 2CV, Branded

    This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).

    Read more about "Gaming Demystified: Unlocking brand growth opportunities in video gaming"
  7. WFA and strategic partner Digital Decisions release Digital Media Benchmark
    Press releases

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
  8. DGX meeting overview (September 2019)
    Event reports
    Advertising & policyDigital policyAd techPrivacy & tech

    DGX meeting overview (September 2019)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

    Read more about "DGX meeting overview (September 2019)"
  9. A campaign for better measurement
    Expert opinion
    Cross-media measurement

    A campaign for better measurement

    Matt Green

    Global brands are calling for a cross media measurement model. Matt Green explains why.

    Read more about "A campaign for better measurement"
  10. Working with celebrities and influencers in China
    Report
    Influencer marketingCMO Forum

    Working with celebrities and influencers in China

    R3

    White papers on KOL (Key Opinion Leaders) market practices and measuring the effectiveness of celebrity and TV sponsorships in China.

    Please user your member login to access this content.

    Read more about "Working with celebrities and influencers in China"
  11. Media Forum Meeting Overview (June 2019, Shanghai)
    Event reports
    Ad tech

    Media Forum Meeting Overview (June 2019, Shanghai)

    WFA

    Overview of the Media Forum held on June 27th, 2019 in Shanghai

    Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
  12. The State of Advertising
    BenchmarkReport
    Advertising & policyAgency managementIn-housingMarketing structureDigital media transformation

    The State of Advertising

    WFA

    WFA has teamed up with The Economist Group for a study into the current state of advertising. 

    Read more about "The State of Advertising"
  13. Progressive Programmatic Solutions workshop overview (April 2019)
    Event reports

    Progressive Programmatic Solutions workshop overview (April 2019)

    WFA, Infectious Media, Ebiquity

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
  14. APAC Programmatic Maturity Report 2018
    BenchmarkReport
    Ad techMarketing technologyDigital media transformationMarketing technology

    APAC Programmatic Maturity Report 2018

    WFA, Infectious Media

    WFA member report. For additional details, please log in.

    Read more about "APAC Programmatic Maturity Report 2018"
  15. Media Transformation Case Study: Deutsche Telekom
    Case studiesReport
    Marketing strategyDigital media transformationMarketing organisationMarketing strategyMedia transformation

    Media Transformation Case Study: Deutsche Telekom

    WFA

    This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years and summarises obstacles and key learning.

    Read more about "Media Transformation Case Study: Deutsche Telekom"
  16. Expert opinion
    Agency management

    Media agency management: Where are we headed?

    Matt Green

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  17. Media Forum meeting overview (February 2019, Singapore)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (February 2019, Singapore)

    WFA

    Overview of the Media Forum held on February 12th, 2019 in Singapore.

    Read more about "Media Forum meeting overview (February 2019, Singapore)"
  18. Benchmark: Programmatic Practice & Proficiency in APAC
    Benchmark
    Trends & forecastsMarketing strategyMarketing technologyDigital media transformationMarketing strategyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    WFA

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic practices and proficiency

    Read more about "Benchmark: Programmatic Practice & Proficiency in APAC"
  19. Webinar: The new frontier for ad fraud
    Video

    Webinar: The new frontier for ad fraud

    WFA

    In this webinar, Dr Augustine Fou, one of the world’s preeminent ad fraud researchers, joins WFA to explore where ad fraud is most pernicious today. 

    Read more about "Webinar: The new frontier for ad fraud"
  20. Media Forum Meeting Overview (November 2018, New York)
    Event reports
    In-housingMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    WFA

    Overview of the Media Forum held on November 7th, 2019 in New York.

    Read more about "Media Forum Meeting Overview (November 2018, New York)"
  21. Media Forum meeting overview (October 2018, Amsterdam)
    Event reports
    In-housingMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    WFA

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

    Read more about "Media Forum meeting overview (October 2018, Amsterdam)"