AI

Search field

AI

RSS Feed
  1. AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
    Expert opinion
    10 June 2025
    Marketing technologyAIMarketing technology

    AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"
  2. Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Video
    15 May 2025
    AI

    Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals
    Open to WFA members only

    WFA

    According to WFA research, capability building and up-skilling remains one of the greatest roadblocks to (Gen) AI adoption among…

    Read more about "Knowledge Spotlight: Trends and Tactics in Generative AI for Marketing Professionals"
  3. Bias in AI and Inclusive Prompting with Creative Equals
    Video
    12 May 2025
    AI

    Bias in AI and Inclusive Prompting with Creative Equals
    Open to WFA members only

    WFA

    Bias in AI and inclusive prompting: identifying and challenging bias in AI tools. 

    Read more about "Bias in AI and Inclusive Prompting with Creative Equals"
  4. WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta
    Expert opinion
    29 April 2025
    AI

    WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta

    WFA

    In this episode of the Better Marketing Podcast, Nicola Mendelsohn, Meta's Head of Global Business Group, shares insights on…

    Read more about "WFA Better Marketing Pod Ep 40: On agency experience, AI and messaging with Nicola Mendelsohn, Meta"
  5. Major brands wary of using AI influencers
    Report
    28 April 2025
    Influencer marketingAI

    Major brands wary of using AI influencers
    Open to WFA members only

    Gabrielle Robitaille

    New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…

    Read more about "Major brands wary of using AI influencers"
  6. WFA at Grab, Meeting Overview (April 2025)
    25 April 2025
    AI

    WFA at Grab, Meeting Overview (April 2025)

    WFA

    Overview of the event held at Grab HQ in Singapore on the 24th of April.

    Read more about "WFA at Grab, Meeting Overview (April 2025)"
  7. AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies
    Expert opinion
    24 April 2025
    Marketing technologyAIMarketing technology

    AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies

    Gabrielle Robitaille

    AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…

    Read more about "AI essentials: agents, AI influencers, regulation targets use of synthetic humans, Meta EU rollout, in-house agencies"
  8. WFA Survey: using and governing AI influencers
    22 April 2025
    Advertising & policyAI

    WFA Survey: using and governing AI influencers

    WFA

    WFA research on how brands are using and governing AI influencers.

    Read more about "WFA Survey: using and governing AI influencers"
  9. The impact of GenAI on partner management
    Video
    8 April 2025
    Marketing procurementAIMarketing procurement

    The impact of GenAI on partner management

    WFA

    This session explored the impact of GenAI on partner management and took place on 2 April 2025 during a Sourcing Forum…

    Read more about "The impact of GenAI on partner management"

Relevant resources

GenAI Primer

GenAI Primer

The WFA GenAI Primer is a practical guidance on how brands can use generative AI safely.
Read more
GenAI Survey

GenAI Survey

This WFA survey found that three in four companies already use GenAI or plan to use it soon.
Read more
Other GenAI Resources

Other GenAI Resources

This is an AI Community resources hub, where you will find AI related benchmarks, surveys, reports, videos and webinars.
Read more

Our upcoming events copy

23 Sept 2025

WFA Forum Connect

More details
See all events

  1. Spotlight: Unlocking Your WFA Benefits

    29 Jul 2025

    There are places available .

    Learn how to make the most of your WFA membership in one quick session.

    More information Register for this meeting

  2. Sourcing Forum

    21 Aug 2025

    There are places available .

    Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.

    More information Register for this meeting

  3. External event: Retail Media Pioneers

    London United Kingdom

    09 Sept 2025

    For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine

    More information Register for this meeting

  4. AI Community Meeting - Paris (in person)

    Paris France

    09 Sept 2025

    There are 34 places available .

    Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA. 

    More information Register for this meeting

  5. Sustainable Marketing Community Meeting

    10 Sept 2025

    WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.

    More information Register for this meeting

  6. Halo Community Townhall Meeting

    10 Sept 2025

    There are places available .

    Discover the Future of Cross-Media Measurement

    More information Register for this meeting

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe