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Agencies & Partners
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Agencies & partnersAgency managementWFA and VoxComm launch new pitch principles
Read more about "WFA and VoxComm launch new pitch principles"New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.
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Agency managementSourcing Forum Meeting Overview (June 2025)
Read more about "Sourcing Forum Meeting Overview (June 2025)"This member-only forum explored how the tone set during the pitch process can determine the future relationship with…
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Agencies & partnersAgency remunerationSpotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
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Influencer marketingAIMajor brands wary of using AI influencers
Read more about "Major brands wary of using AI influencers"New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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Agency managementIn-House Forum Meeting Overview (March 2025)
Read more about "In-House Forum Meeting Overview (March 2025)"Overview of the In-House forum held remotely on 27th March 2025
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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformationInternationalising Media Agency Contracts
Read more about "Internationalising Media Agency Contracts"WFA, in partnership with Robert Wegenek (The Quarterback), has launched a new guide to global media agency contracts, designed to…
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Agencies & partnersAgency managementBenchmark: Innovation in production
Read more about "Benchmark: Innovation in production"WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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Agencies & partnersAgency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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Influencer marketingMore than half of multinational brands plan to boost influencer market spend
Read more about "More than half of multinational brands plan to boost influencer market spend"New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Agencies & partnersAgency managementEvaluating Better Ideas
Read more about "Evaluating Better Ideas"The BetterIdeas Project, a pioneering global study in collaboration with WFA, addressing one of the most complex challenges facing…
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Agencies & partnersAgency remunerationAgency managementKnowledge Spotlight: Media Management in China for 2025 and beyond
Read more about "Knowledge Spotlight: Media Management in China for 2025 and beyond"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency managementMarketing structureIn-House Forum Meeting Overview (Jan 2025)
Read more about "In-House Forum Meeting Overview (Jan 2025)"Overview of the In-House forum held remotely on 23rd January 2025
Our upcoming events
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Learn how to make the most of your WFA membership in one quick session.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join WFA and Kantar for a deep dive into the role of innovation in sustainable transformation for the marketing industry.
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For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
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Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.