Marketer of the Future 2025
Marketer of the Future
WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
Request info on the ForumThe group brings together global Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.
The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
For global/regional Chief Marketing Officers (CMOs).
The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
This report explores global marcomms structures, roles and capabilities of client-side marketers. The survey questions and the resulting insights and recommendations were co-developed with OxfordSM.
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters).
In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward
The accelerated pace of change means that our industry’s leadership can struggle to pass on relevant experience as they have in the past. Knowing this is one thing, but how to respond? Rob Dreblow shares a few examples