CMO Forum
WFA CMO Forum
WFA CMO Forum is an exclusive, invitation-only network bringing together the most experienced and influential marketing leaders worldwide.
Request info on the Forum
The group brings together global Chief Marketing Officers, who exchange insights and experiences with a view to identifying practical solutions to their most pressing challenges.
The group also helps ensure that WFA priorities are properly aligned with the global CMO agenda. It oversees seminal WFA reports and initiatives designed to help CMOs drive better marketing that's linked to demonstrable business growth.
See all Forum resources
Key resources
The group meets annually across the globe, including at the Cannes Lions Festival of Creativity.
Related content
-
Marketing procurementCMO ForumMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in times when personalized content at scare requires a greater amount of creative content.
Read more about "Benchmark: Fixed fees for creative assets"
-
CMO ForumDigital media transformation
7 things to keep in mind when designing for integration
There are a few areas that research and experience suggest are important to focus on for delivering effective communication at pace and scale, says Julia Kraft, WFA Marketing Services Manager
Read more about "7 things to keep in mind when designing for integration"
-
CMO Forum
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Read more about "KPIs to consider when buying on TV in the MEA region"
-
CMO Forum
Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Efforts to create truly integrated campaigns are still a work in progress for many
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"
-
CMO ForumDigital media transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing experts
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"
-
CMO Forum
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM, how the best organisations deliver effective integrated communication at scale and at pace
Read more about "Webinar: Designing for integration"
