WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
Overview of the Media Forum held in Zurich, Switzerland in October 2023
An in-depth overview of recent privacy developments in India impacting brand advertisers.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a real challenge for advertisers (CPGs in particular).
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer behaviour and lay the foundations for long-term growth.
