WFA Media Forum brings together global media leads to share insight and drive actions on their priority issues.
Join the ForumThe global media market has never been so complex. Planning, strategy and channel selection; routes-to-market; internal and external capability; media measurement, verification and evaluation; media auditing and consulting are all changing rapidly.
WFA Media Forum connects professionals from increasingly diverse roles to exchange, learn from each other and find practical solutions to their most pressing challenges. In addition to global media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business. The connecting tissue is a common interest in paid media – offline and online. Value is delivered through critical research and reports, physical and remote forums and online tools and benchmarking services.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
Join us for the first edition of Forum Connect in Mumbai, where we will be uniting WFA’s marketing communities around a common goal.
The Media Forum is chaired by Mathias Chaillou, Chief Media Officer, L'Oréal.
The first meeting of the WFA Media Community in 2024.
Overview of the Media Forum held in New York City in November 2023
Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial thoughts, Google has responded to Adalytics findings questioning the output and the methodology employed. In its response, Google claims that over 90% of Search Partner Network impressions are from Top 100 sites and apps (including YouTube). Google goes on to say that ‘Programmable Search Engine’ (ProSE) sites, the focus of Adalytics’ report, are less than 1% of search partner network impressions. And the sites which violated Google’s policies represent 0.002% of impressions across GSP Network.
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands need to keep in mind to build a culture of effectiveness.
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024. WFA members can download the data here.
