National Associations overview

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Milan Italy

    23 Oct 2025

    Show more

Updates & industry initiatives from the NAC network

  1. French brands evaluate relationship management

    UDA France releases results of CRM Barometer

    Read more about "French brands evaluate relationship management"
  2.    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role

    Deutsche Telekom’s Gerhard Louw has been named as the new co-chair of the WFA Media Forum.

    Read more about "WFA elevates Deutsche Telekom’s Louw to Media Forum leadership role"
  3.    Change media management
    Global Marketer Week

    Change media management

    Digitisation has ushered in a new dawn for media management. Layers of technology, a rapidly evolving ecosystem, transparency…

    Read more about "Change media management"
  4.    WFA recruits Julia Kraft as marketing services manager

    WFA recruits Julia Kraft as marketing services manager

    Julia’s main role at WFA will be to lead the IMC Forum and help manage the CMO Forum and Global Marketer Week, setting the agenda…

    Read more about "WFA recruits Julia Kraft as marketing services manager"
  5.    Winners of the WFA President’s Awards 2017
    Global Marketer WeekPresident's Awards

    Winners of the WFA President’s Awards 2017

    WFA holds President’s Awards at Global Marketer Week in Toronto

    Read more about "Winners of the WFA President’s Awards 2017"
  6. Global Marketer Week

    Highlights from the National Associations Council in Toronto

    WFA holds annual National Associations Council on the last day of Global Marketer Week 2017

    Read more about "Highlights from the National Associations Council in Toronto"
  7.    Canadians celebrate 100th anniversary
    Global Marketer Week

    Canadians celebrate 100th anniversary

    29 March marks the 100th anniversary of the Association of Canadian Advertisers

    Read more about "Canadians celebrate 100th anniversary"
  8.    Chilean association welcomes new president

    Chilean association welcomes new president

    Fernando Mora is the new president of ANDA Chile

    Read more about "Chilean association welcomes new president"
  9.    Swiss advertisers address the “always on” consumer

    Swiss advertisers address the “always on” consumer

    Association of Swiss Advertisers gathered 350 industry leaders in Zurich for annual conference

    Read more about "Swiss advertisers address the “always on” consumer"
  10.    Finnish association appoints new board

    Finnish association appoints new board

    Association of Finish Advertisers re-elects Tommi Rytkönen as Chairman

    Read more about "Finnish association appoints new board"
  11.    Pakistan explores potential of Big Data and AI

    Pakistan explores potential of Big Data and AI

    Pakistan Advertisers Society holds flagship conference ‘Dig-it’

    Read more about "Pakistan explores potential of Big Data and AI"
  12.    Belgian advertisers tackle global ad trends

    Belgian advertisers tackle global ad trends

    More than 1,400 professionals from the Belgian ad industry attended this year’s UBA Trends Day

    Read more about "Belgian advertisers tackle global ad trends"
  13.    Industry celebrates creativity in Slovenia

    Industry celebrates creativity in Slovenia

    More than 1,200 professionals from the Slovenian ad industry attended this year's Slovenian Advertising Festival

    Read more about "Industry celebrates creativity in Slovenia"
  14.    Nigeria holds industry dialogue

    Nigeria holds industry dialogue

    Advertisers Association of Nigeria holds inaugural ADVAN Industry Dialogue

    Read more about "Nigeria holds industry dialogue"
  15. Global Marketer Week

    WFA Global Marketer Week 2018 to take place in Tokyo

    Event returns to Asia on 15-18 May following Kuala Lumpur (2016) and Beijing (2011)

    Read more about "WFA Global Marketer Week 2018 to take place in Tokyo"
  16. Global Marketer Week

    Global marketers committed to increase online ad spend

    Two thirds of big brands committed to increase online ad spend despite growing concerns around viewability, fraud and basic…

    Read more about "Global marketers committed to increase online ad spend"
  17.    State of the Union at Global Marketer Week 2017
    Global Marketer Week

    State of the Union at Global Marketer Week 2017

    David Wheldon, WFA President, CMO RBS

    Read more about "State of the Union at Global Marketer Week 2017"
  18.    WFA announces changes to global leadership team
    Global Marketer Week

    WFA announces changes to global leadership team

    New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB

    Read more about "WFA announces changes to global leadership team"
  19.    Mars, Unilever and Lego leading public affairs session at Global Marketer Week
    Global Marketer Week

    Mars, Unilever and Lego leading public affairs session at Global Marketer Week

    Global Marketer Week 2017 in Toronto will kick off with a public affairs session on 25 April to discuss the biggest policy…

    Read more about "Mars, Unilever and Lego leading public affairs session at Global Marketer Week"
  20.    Brazilian association CEO in Marketing Hall of Fame

    Brazilian association CEO in Marketing Hall of Fame

    ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame

    Read more about "Brazilian association CEO in Marketing Hall of Fame"
  21.    Zimbabwe debunks ad industry myths

    Zimbabwe debunks ad industry myths

    MAZ Zimbabwe holds annual marketers luncheon

    Read more about "Zimbabwe debunks ad industry myths"
  22.    British advertisers tackle media challenges

    British advertisers tackle media challenges

    ISBA UK holds 29th edition of annual conference

    Read more about "British advertisers tackle media challenges"
  23.    Spain creates industry committee for better advertising practices online

    Spain creates industry committee for better advertising practices online

    AEA Spain holds first meeting of advertising industry committee

    Read more about "Spain creates industry committee for better advertising practices online"
  24.    Swedish advertisers name new marketing lead

    Swedish advertisers name new marketing lead

    Swedish Advertisers appoint Ulf Hermansson Samell as marketing director

    Read more about "Swedish advertisers name new marketing lead"