The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in more than 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.
National Associations overview
National Associations Council
Contact
Chairperson
Henriette van Swinderen
Director, bvA (the Netherlands)
WFA Contact
Laura Baeyens
Senior Communications Manager & National Associations Council Lead
l.baeyens@wfanet.org
Events
Upcoming NAC meetings and events
WFA National Association member-only content
The content in this section is only available to WFA National Association members. If your company is a WFA National Association member, please log in or create an account to use it.
Updates & industry initiatives from the NAC network
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Brazilian association CEO in Marketing Hall of Fame
Read more about "Brazilian association CEO in Marketing Hall of Fame"ABA Brazil's Sandra Martinelli added to the Brazilian Marketing Hall of Fame
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Zimbabwe debunks ad industry myths
Read more about "Zimbabwe debunks ad industry myths"MAZ Zimbabwe holds annual marketers luncheon
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British advertisers tackle media challenges
Read more about "British advertisers tackle media challenges"ISBA UK holds 29th edition of annual conference
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards
Read more about "WFA statement on Coalition for Better Ads standards"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Digital policyGlobal Marketer WeekCoalition for Better Ads releases initial Better Ads standards in North America and Europe
Read more about "Coalition for Better Ads releases initial Better Ads standards in North America and Europe"Initial Ad Standards are based on comprehensive research involving more than 25,000 consumersSix desktop and 12 mobile web ad…
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Digital policyGlobal Marketer Week
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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WFA recruits two new staff members
Read more about "WFA recruits two new staff members"Rebecka Allén joins WFA's public affairs team
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Value of advertisingIreland identifies economic value of marketing
Read more about "Ireland identifies economic value of marketing"AAI Ireland releases Marketing Multiplied report
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Norway celebrates marketing effectiveness
Read more about "Norway celebrates marketing effectiveness"ANFO Norway holds annual effective marketing awards
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Spain invests more in digital marketing
Read more about "Spain invests more in digital marketing"AEA Spain publishes findings of its Digital Barometer
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Philippine association welcomes new president and board
Read more about "Philippine association welcomes new president and board"Adi Timbol-Hernandez is the new president of PANA Philippines
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New Zealand advertisers forecast year ahead for marketing
Read more about "New Zealand advertisers forecast year ahead for marketing"ANZA New Zealand identifies seven predictions for marketing in 2017
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A leap forward on media transparency in the UK
Read more about "A leap forward on media transparency in the UK"UK's biggest independent media agency group plans to adopt ISBA UK's framework media services contract
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Peruvian ad industry optimistic for 2017
Read more about "Peruvian ad industry optimistic for 2017"ANDA Peru holds annual associates luncheon
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Ad fraudProgrammatic & ad tech
WFA reacts to recent stories on ad misplacement
Read more about "WFA reacts to recent stories on ad misplacement"Stephan Loerke, WFA CEO, in relation to the recent headlines in the UK media*
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Programmatic & ad tech
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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Programmatic & ad tech
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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Belgium names advertiser of the year
Read more about "Belgium names advertiser of the year"UBA Belgium holds annual Christmas lunch
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Norway ranks most effective advertisers
Read more about "Norway ranks most effective advertisers"ANFO Norway holds annual marketing effectiveness competition and awards
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Brazil: 2017 will be the year for marketing to transform
Read more about "Brazil: 2017 will be the year for marketing to transform"ABA Brazil CEO shares what's on the association's agenda for 2017
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Germany: Focus on the 'hybrid consumer'
Read more about "Germany: Focus on the 'hybrid consumer'"OWM Germany holds 21st OWM symposium
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In the spotlight: Rodrigo Cordón and AAG Guatemala
Read more about "In the spotlight: Rodrigo Cordón and AAG Guatemala"Interview with AAG Guatemala president
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Spain sees increase in advertising investment
Read more about "Spain sees increase in advertising investment"AEA Spain publishes findings of latest marketing study
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Canadians forecast 2017 marketing trends
Read more about "Canadians forecast 2017 marketing trends"ACA Canada asks experts to predict this year's marketing trends