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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Brazilian association explores the role of customer service in consumer-brand relationships

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

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  2.    Unstereotype Alliance launches UK chapter
    Advertising & policyInclusive marketing

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…

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  3.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Advertising & policyDigital policyMedia & analytics

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  4.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

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  5.    Pakistan holds first virtual Effie Awards

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

    Read more about "Pakistan holds first virtual Effie Awards"
  6.    Dutch ad industry launches diversity fund and programme
    Advertising & policyInclusive marketing

    Dutch ad industry launches diversity fund and programme

    bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the…

    Read more about "Dutch ad industry launches diversity fund and programme"
  7.    GCC association to LEAD change in the ad industry
    Ad fraudAdvertising & policyInclusive marketing

    GCC association to LEAD change in the ad industry

    ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…

    Read more about "GCC association to LEAD change in the ad industry"
  8.    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia

    ANDA Colombia Executive President recognised for leadership in the marketing industry

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  9.    Paraguay association elects new board

    Paraguay association elects new board

    Carlos Jorge Biedermann re-elected as President

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