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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed voluntarily by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA launches ultimate guide to value-based Marketing Procurement
    Press releases
    Marketing procurementMarketing procurement

    WFA launches ultimate guide to value-based Marketing Procurement

    Global Sourcing Board identifies real-world strategies that drive shift from savings to value

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  2. Just Eat CEO named ISBA president
    News

    Just Eat CEO named ISBA president

    Peter Duffy is the new President of the UK association

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  3. Portuguese association appoints new president
    News

    Portuguese association appoints new president

    Tiago Simões, Marketing Director - Continente at Sonae MC, is the new President of APAN

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  4. Nearly a third of advertisers pull back or consider pulling back from platforms
    News
    Advertising & policy

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…

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  5. WFA makes new appointments to APAC Leadership team
    Press releases

    WFA makes new appointments to APAC Leadership team

    Senior Coca-Cola and GSK executives to take key roles for region

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  6. Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
    Press releases
    Marketing operations

    Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker

    Some optimism as more than a quarter feel positive about the business environment for the next six months

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  7. Brands missing opportunities to become better clients
    Press releases

    Brands missing opportunities to become better clients

    Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement

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  8. Swedish advertisers publish new guidance for marketing effectiveness
    News
    Marketing effectiveness

    Swedish advertisers publish new guidance for marketing effectiveness

    Cross-industry initiative on effectiveness launched in response to diminishing consumer confidence and advertising fatigue

    Read more about "Swedish advertisers publish new guidance for marketing effectiveness"
  9. U.S. ad industry calls for immediate action on diversity and inclusion
    News
    Advertising & policyInclusive marketing

    U.S. ad industry calls for immediate action on diversity and inclusion

    ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism

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