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I subscribeThe WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
Overview of the CMO Forum held remotely on September 8, 2021.
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
Six industry leaders highlight the work that has impressed them most this year.
We asked the WFA Global Marketer of the Year jury what work had stood out for them this…
Six industry leaders highlight the work that has impressed them in this strangest of years.
In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…
This webinar offers up-to-date insights on what to prioritise and consider when deciding on your offshore strategy for creative…
System1's Orlando Wood introduces his bestselling book with the IPA, ‘Lemon : How the Advertising Brain Turned Sour’…
ProcureCon Australia 2024 gathers procurement leaders for networking, strategy refinement, and trend discovery in a rapidly evolving landscape.
Read more about Global Marketer Week 2024.
WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The WFA AGM will give members a review of the past year’s activities, challenges and major achievements.
The AGM will take place in Toronto, Canada from 13.30 - 14.30 ET.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.