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Content & Innovation
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AICreativityAIMarketing leaders highlight key trends at Global Marketer Week 2025
Read more about "Marketing leaders highlight key trends at Global Marketer Week 2025"Marketing leaders and global CMOs identified their main messages and key trends for the industry at the WFA Global Marketer Week in…
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Agency managementCreativitySpotlight: Evaluating Better Ideas
Read more about "Spotlight: Evaluating Better Ideas"Discover an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on…
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AICreativityMarketing technologyAIMarketing technologyMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
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AICreativityAITop WFA content in 2024 to get you ahead in 2025
Read more about "Top WFA content in 2024 to get you ahead in 2025"We have compiled an overview of 2024 content that’s been most popular with WFA members and, where appropriate, with the wider…
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AICreativityMarketing technologyAIMarketing technologyMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for…
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AICreativityAIWFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot
Read more about "WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot"In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
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CreativityBrand purposeBrand reputationDigital transformationMarketing capabilitiesIs it time for a marketing makeover?
Read more about "Is it time for a marketing makeover?"WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
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Inclusive MarketingContent & InnovationCreativityBrand purposeReflections on 2024: Inclusion, Innovation, and the Future of Marketing
Read more about "Reflections on 2024: Inclusion, Innovation, and the Future of Marketing"In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Agency remuneration & contractsContent & InnovationCreativityMarketing procurementSpotlight: Evolving from a focus on roles to a skill-centric talent model
Read more about "Spotlight: Evolving from a focus on roles to a skill-centric talent model"This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersContent & InnovationCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectivenessKnowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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AIContent & InnovationCreativityAICMO Forum Meeting Overview, London (October 2024)
Read more about "CMO Forum Meeting Overview, London (October 2024)"Overview of the WFA CMO Forum held in person in London
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AICreativityAI
Knowledge spotlight: AI-augmented skills
Read more about "Knowledge spotlight: AI-augmented skills"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Our upcoming events
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Meeting for global/regional media directors or similar
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WFA is partnering with Campaign Asia for Campaign 360, Asia's premier brand marketing event.
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This month, the Irish Data Protection Commission fined TikTok €530 million for unlawfully transferring European user data to China and failing to provide adequate transparency, breaching the EU's General Data Protection Regulation. In response, WFA is hosting a discussion with TikTok on the ruling.
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WFA's Executive Committee meets quarterly to discuss the organisation's priorities and guide WFA strategy.
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If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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The Creative Data Summit is the first-ever gathering of marketing leaders who believe in the power of creative data. They know that creative is an important growth lever and emerging data technologies are opening up a new dawn in creative effectiveness.
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