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Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
Under Morgan’s leadership, McDonald’s has been implementing several omnichannel solutions to address different market challenges and consumer behaviours, while all the while focusing on technology and maintaining a human touch.
These are all the shortlisted candidates for the 2023 WFA Global Marketer of the Year Award:
You can now vote for Morgan or another shortlisted candidate to be named Global Marketer of 2023. Voting closes January 28.