Benchmark: Global Marketing Organisation Transformation

In this report, members of WFA’s CMO Forum were asked to respond to specific questions around global marketing organisation transformation.

Some of the areas the benchmark explores includes:

• The key drivers of organisational change.
• What WFA members are prioritising when it comes to organisational change.
• Barriers in relation to that transformation.
• Successful steps which respondents plan to scale.

10 CMOs took part. 

To read the full results WFA members can download the report below.