Marketing Capability Meeting Overview (Feb 2025)

WFA’s Marketing Capability forum came together for a remote session focusing on resilient leadership in an evolving workplace. Highlights from the session include:

1. Our first presenter discussed how leaders can help foster environments for their teams to thrive in the face of uncertainty and change by utilising ways of being and ways of doing, which equates to our ways of working. The cycle of resilience was also discussed, which allows for people to take a step back during stressful times to be mindful about next steps.
2. Our next presenter spoke on their personal experience of burnout and the importance of building resilience as a skill in today’s workplace. They discussed means of working through stressful situations and how to best look after yourself and advocate for yourself in your professional life.
3. The roundtable discussion explored building a culture of experimentation in the face of potential failure when often we aim for perfection, and how to embrace that discomfort to drive change.

 WFA members can access the meeting overview below.