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Consultancies for global marketing organisation transformation
WFA member benchmark exploring the use of global marketing organisation consultancies
Article details
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WFA
Benchmark
4 March 2025
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In this report, members of WFA’s CMO Forum were asked to respond to specific questions related to working with consultancies for global organisation design and capability building.
Questions addressed:
- How to get the most frtom working with partners of this type on global org design and capability building
- The pitfalls/watchouts when working with consultancies on these types of projects
- Recommended consultancies
11 CMOs took part.
To read the full results WFA members can download the report below.
Article details
-
WFA
Benchmark
4 March 2025
