Marketing Capability Forum Meeting Overview, NYC (April 2025)

WFA’s Marketing Capability forum came together for an in-person session in New York City. The theme of the day was ‘upskilling the marketer of the future,’ with highlights including:

1. Key takeaways from the WFA’s Marketer of the Future report and an interactive workshop exploring how to balance core marketing fundamentals with the emerging skills needed for the future.
2. A talk focused on building brand capabilities by empowering marketers with targeted upskilling, all while fostering a culture of continuous learning across the organization.
3. A roundtable exploring modern approaches to marketing skill development, with a focus on brand strength and business growth.
4. A case study presentation on a successful digital transformation supported by a dynamic upskilling initiative that equipped marketers with critical new competencies.
5. A session featuring WFA members sharing their genAI journeys—highlighting how they’re tackling common challenges to prepare marketers for more effective, efficient, and creative work in the AI era.

WFA members can access the meeting overview below.