Sourcing Forum Meeting Overview (June 2025)

Sourcing Forum Meeting Overview (June 2025)

1 minute read

This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

Article details

  • Author:WFA

    WFA

Event reports
14 July 2025

Throughout the session, 51 members reflected on the negotiation styles outlined in research by Mike Lander (Piscari), and how these approaches can influence the quality and longevity of the relationships.

The findings also highlighted the traits of high-performing negotiators, with “Trust Builders” emerging as the profile mostly linked to long-term success. Members shared how Marketing Procurement can lay the foundation for more effective, collaborative relationships built on trust and transparency, through concrete use cases and open roundtable exchanges.

This meeting took place in a ‘warts-and-all’ format under Chatham House Rule.

Article details

  • Author:WFA

    WFA

Event reports
14 July 2025

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