Posts about APAC

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  1.    CMO Forum APAC meeting overview (April 2024)

    CMO Forum APAC meeting overview (April 2024)

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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  2.    APAC Spotlight: Creative briefing - using AI to stoke EI
    CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technology

    APAC Spotlight: Creative briefing - using AI to stoke EI

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…

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  3.    Increasing e-commerce effectiveness in APAC with enablers

    Increasing e-commerce effectiveness in APAC with enablers

    Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…

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  4.    Benchmark: Generative AI training
    AI

    Benchmark: Generative AI training

    WFA member benchmark exploring training in Generative AI.

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  5.    Benchmark: Recommended events agencies in MEA region
    Marketing procurement

    Benchmark: Recommended events agencies in MEA region

    WFA member benchmark on recommended events agencies in MEA region

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  6.    Benchmark: Search engine optimisation (SEO) structure
    Marketing procurement

    Benchmark: Search engine optimisation (SEO) structure

    WFA member benchmark exploring SEO structures.

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  7.    Benchmark: PR agencies in South East Asia
    Marketing procurement

    Benchmark: PR agencies in South East Asia

    WFA member benchmark on recommended PR agencies operating in SEA region.

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  8.    Spotlight: Media Contract Guidance Webinar – Focus on China

    Spotlight: Media Contract Guidance Webinar – Focus on China

    How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…

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  9.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

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  10.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

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  11.    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    Remote Martech workshop: Modern ways to discover consumer insights using available public data

    A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…

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  12.    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Drive greater emotional engagement through music

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