Posts about Julia Kraft

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  1.    Survey results on Marketing in ASEAN
    Agency managementCMO Forum

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  2.    Building Social Communities
    ChannelsInfluencer marketingCMO Forum

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy,…

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  3.    Benchmark on Recommended search agencies in LATAM
    Agency managementCMO Forum

    Benchmark on Recommended search agencies in LATAM

    WFA benchmark conducted for a member looking for recommendations on search agencies in LATAM.

    Read more about "Benchmark on Recommended search agencies in LATAM"
  4.    Webinar on Reciprocity: The future of comms planning?
    CMO Forum

    Webinar on Reciprocity: The future of comms planning?

    In this webinar, Naked Communication's Will Collin explains why he believes the future of comms planning - and marketing…

    Read more about "Webinar on Reciprocity: The future of comms planning?"
  5.    Recommended global PR agencies
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  6.    Benchmark on C-suite roles and responsibilities
    Marketing structureCMO ForumMarketing organisation

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

    Read more about "Benchmark on C-suite roles and responsibilities"
  7.    Benchmark on Pitch fees in South Africa
    Agency managementCMO Forum

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"
  8.    Benchmark on franchising models
    Marketing procurementMarketing strategyMarketing structureCMO ForumMarketing organisationMarketing procurementMarketing strategy

    Benchmark on franchising models

    WFA member benchmark on franchising models.

    Read more about "Benchmark on franchising models"
  9.    Survey on digital resource engagement with brand marketing
    Marketing structureCMO ForumMarketing organisation

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  10.    Benchmark on Recommended Experiential Agencies in Mexico
    Agency managementMarketing procurementCMO ForumMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  11.    Survey on Digital Transformation
    Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  12.    Benchmark on Global digital marketing organisation/configuration
    Marketing structureCMO ForumDigital media transformationMarketing organisation

    Benchmark on Global digital marketing organisation/configuration

    This benchmark looks at how digital is structured within multinational companies, the global/regional/local models used as well as…

    Read more about "Benchmark on Global digital marketing organisation/configuration"